Aràbia Saudita flag Aràbia Saudita: Compra i venda

La xarxa de distribució a l'Aràbia Saudita

Evolution of the Sector
Saudi Arabia is the largest consumer market in the GGC countries. Despite the fall in oil prices, the market in Saudi Arabia has been continuing to enjoy a robust growth, due to its solid base of domestic consumers and growing youth population with high disposable income, the rising level of disposable income (higher than the global average), and high consumer confidence index. BMI research indicates that total household spending in the retail sector was estimated at $293 billion in 2019.  Population expansion and considerable purchasing power combine to have a positive impact on the Saudi retail sector, which is expected to reach $350 billion in 2022.
The government has moved on in order not to rely solely on revenues from fuel as the global energy market dynamics is changing and demographics of the country is expected to enter the transition phase with an increasing number of working-age Saudi Arabians by 2030. One of the main characteristics of the retail market is the high demand for luxury products.
According to the most recent available figures from the General Authority for Statistics (GASTAT), Saudi nationals make up 48.4% of the retail workforce, with just under half of these employees, some 125,000, being women. This strong representation in the retail workforce helped take the overall Saudi female economic participation rate to 19.7% as of the end of September 2019.
There are three main commercially active regions in the Kingdom: the Western Region, with the city of Jeddah as the main commercial centre; the Central Region, including the capital Riyadh; and the Eastern Province, where the oil and gas industry is concentrated.
In terms of product category, food & beverages accounted for a nearly one-third market share in 2018 and the segment is anticipated to maintain its market dominance in the short-term.
Some of the major players operating in Saudi Arabia retail market are Panda Retail Co (Savola Group), Lulu Group International (EMKE Group), Abdullah Al Othaim Markets Co., Fawaz Abdulaziz AlHokair Co., Majid Al Futtaim Retail LLC, among others.
Market share
The Saudi food retail sector is increasingly competitive, marked by the presence of domestic, regional and international outlets. The structure of retailing is characterized by the presence of supermarkets, hypermarkets and other convenience-oriented sales channels. The number of supermarkets and hypermarkets in Saudi Arabia increased by more than double between 2011 and 2016. In the fragmented domestic retail market, there is high pressure to innovate. Due to the recent decision taken by the Ministry of Labor and Social Development to reduce the share of the Saudi labor force consisting of low-skilled expatriate workers,  relative margins have decreased, therefore driving up wage bills. This has disproportionately affected independent and convenience retailers (bakalas) and creates strong pressure to realize cost savings in other areas of operation without compromising consumer experience.
According to the US Foreign Agricultural Service latest survey, in 2016, the total number of supermarkets and hypermarkets in Saudi Arabia was estimated at 1,255 stores. This is a relatively small number, and accounts for only 2.9% of the retail outlets. However, this 2.9% of outlets accounted for approximately 37% of total grocery sales in Saudi Arabia. They are mostly located in the three major cites of the Kingdom (Riyadh, Jeddah and Dammam).
According to “The Food and Beverage Market Entry Handbook: Saudi Arabia”, the main supermarkets and hypermarkets are: Panda Supermarkets, Al-Othaim Supermarket, Farm Supermarkets, Al Raya Supermarkets, Tamimi Markets, Bin Dawood Supermarkets, Carrefour Saudi Arabia, Danube Supermarkets, Balsharaf Supermarkets, Al Sadhan Supermarkets, Lulu and Nesto Supermarktes.
Traditional retailers and independent grocers collectively account for the large majority of sales in Saudi Arabia. Bakalas are well-suited to cater to day-to-day consumer needs, particularly in terms of small quantity purchases. Prices in bakalas tend to be high, but they maintain an advantage over supermarkets by providing different services to shoppers looking to buy quickly a few items.

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Actualitzacions: May 2022

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