Comerç electrònic a Cuba

E-commerce

E-commerce market

E-commerce is not yet a part of the Cuban economy. However, the country has been slowly opening up commercially, which presents a future opportunity to put in place Cuba’s e-commerce foundations. Still, for that to happen, government support is required, which seems not to be the case at the moment. Even though the internet is becoming increasingly available, the country has one of the lowest penetration rates in the world. Moreover, Cuba is still a cash based economy and international payment opitions, such as credit cards, are simply not available. Cards do exist, and a significant proportion of the population have them, but they are government-run national cards with no use outside Cuba, making them useless for e-Commerce purposes. Given that e-commerce is not developed in the country, there aren't any popular online stores in Cuba.