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E-commerce

Internet access
With a population of almost 4 million, Georgia has a relatively low internet penetration rate, at 52.9%. According to the Georgian National Communications Commission (GNCC), density of internet users (number of physical subscribers divided by the number of families or residents in a certain area) in Tbilisi constitutes 101%. The most popular web search engines in Georgia are Google (85.4%), Yahoo (6.2%) and Bing (4.2%).
E-commerce market
According to the U.S. government market intelligence unit, electronic transactions in Georgia have increased significantly over the last 4 years. Payment of utilities through the internet is widespread, particularly in larger cities. Cross-border e-commerce is still not common: As an example, in March 2017 Georgians carried out 14.4 million transactions by payment cards worth US$ 630 million, 96% of which were in-country transactions. Amazon.com counts among the most popular e-commerce sites, together with Alibaba, Aliexpress, Ebay and MyMarket. Preferred payment methods include credit/debit card payments or PayPal. Georgia’s Ministry of Economy and Sustainable Development (MoESD) is currently engaged in developing a draft law on e-Commerce. Furthermore, Turkey, Azerbaijan, and Georgia signed a deal on June 1 2017 to assist their small- and medium-sized enterprises in securing easier access to the global e-commerce market. The most popular social network in the country is Facebook. Instagram has an estimated 520,000 users in Georgia, of whom 80% are aged between 18 and 44.

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Actualitzacions: October 2022

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