Comerç electrònic a l'Iran

E-commerce

E-commerce market

Iran has significant potential for e-commerce development. However the market is still small in the country, accounting for only 0.7% of GDP in 2017. Iranian e-commerce accounted for a revenue of more than US$ 18 billion in 2017. About 3% of all transactions in Iran are made through online shops. About 25% of Iranians are shopping online at least once a month, 16% at least once a week, and 5% are doing so on a daily basis. There are currently almost 9,000 active online shops in Iran which have the trust certificate (eNAMAD) from the Iranian e-commerce development centre. Most online shoppers live in urban areas and people living in the province of Tehran count for almost a third of the total number of transactions. Due to American sanctions, Iranians cannot purchase from foreign websites - like Amazon and Ebay - making Iranian websites the most popular ones among online shoppers. The Joint Comprehensive Plan of Action had an important impact on Iran’s business climate, including e-Commerce, as the deal made it easier for investors from outside Iran, though not Americans, to invest in the country. Some of the most popular e-commerce websites in the country include Digikala, Snapp, Pintapin, Bamilo, and Eskano.