Comerç electrònic a Nigèria

E-commerce

E-commerce market

The Nigerian e-commerce sector was estimated to be worth US$13 billion in 2018. However, economic stagnation in the country has been slowing down internet retail, according to Euromonitor International. Still, the sector has been growing in popularity among Nigerians, making the country a leading hub for e-commerce in Africa. The online retailing channel relies heavily on consumption from consumers with higher income, and many people still prefer to have a face-to-face transaction rather than shop online. Electronics and fashion products are the most popular product categories bought online, and are particularly in high demand among young adults. The growing young adult urban population is more inclined to shop online and they are increasingly using their smartphones to make their purchases, which has helped drive a rise in the internet retailing in the last few years. The most popular e-stores include Jumia, Konga, and Amazon, with the former two leading online mobile retailing in 2017, according to Euromonitor International. Traditional store retailers such as Next Cash and Mr. Price have opened e-stores to boost sales. Cash on delivery used to be the most popular payment method among Nigerian online shoppers, however many stores don't offer that option anymore, which has been seen as a way of truly enabling digital commerce and restructuring the industry. Other popular options are MallforAfrica’s webcard and Paypal - with Nigeria being one of their biggest markets. Nevertheless, PayPal is mostly used when purchasing internationally, and not from local websites. The government has been giving more attention to the e-commerce market in recent years, introducing the Cybercrime Law in 2015, which aims to prohibit and prevent fraud in online transactions.