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La xarxa de distribució a Polònia

Evolution of the Sector
According to PMR’s estimates, the value of the grocery retail market in Poland in 2018 reached over PLN 279bn. In 2019, market value will grow by over 4%. It estimated to reach PLN 290.3 billion in 2019.

Grocery retail market in Poland is highly saturated, the combined market share of the 20 largest grocery retailers is nearly 75%. Disposable incomes and spending in the country are picking up, backed by rising employment, growing wages and a new social program, Family 500 Plus, which is aimed at families with children. Consumers pay more attention to the convenience of shopping (store location, suitable sales area, a wide offer, but without having to walk long distances while shopping), the availability of fresh food such as meat, fruit and vegetables, as well as attractive promotions. Polish consumers increasingly appreciate the convenience of shopping in mid-sized commercial establishments such as discounters, convenience stores and supermarkets. In line with this trend, some brands have been shifting away from large to smaller store formats. Independent small shops are very common in Poland, although they face growing competition from supermarkets, which are opening in smaller cities and towns. Finally, discount retailers focused more on improving the quality of the product range and interior design. However, in Polish consumers' minds, discounters continue to be positioned as the cheapest sales channel.
Market share
The sector is dominated by multinational retail hypermarkets incl. Tesco (UK), Auchan (France), Carrefour (France), Leclerc (France) and discounters Lidl (Germany) and Biedronka (Portugal). Leading neighborhood stores include chains such as: Leviatan, Spolem and Carrefour Express.
Jeronimo Martins Polska is the outstanding leader in grocery retailers, with USD 14,8 billion in revenue and nearly 3000 stores. Then there is Schwarz- Gruppe (Lidl and Kaufland) with only USD 7,5 billion in turnover and 730 stores.
Retail Sector Organisations
Polska Organizacja Handlu i Dystrybucji (Association of employers in big distribution companies)
Polska Rada Centrow Handlowych (Polish Council for Shopping Centers)

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Actualitzacions: May 2022

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