Comerç electrònic a la República Democràtica del Congo

E-commerce

E-commerce market

The e-commerce market of the Democratic Republic of Congo is limited due to low levels of internet penetration, poor telecommunications infrastructure and high costs of internet services.  Furthermore, the physical infrastructures and the size of the country make goods delivery difficult and/or expensive. Concerning electronic means of payment, though the DRC has one of the world’s lowest banking penetration rate, some banks and enterprises started developing online payment options. Mobile payments are also growing fast, with all telecommunication operators providing online payment platforms to their clients.
Even though companies rarely offer their services or goods online, advertising through social media is becoming more and more common. According to the Digital in 2018 report, the number of Facebook users in the country is estimated at 2.2 million, while Instagram has around 0,2 million users (9 out of 10 users access the internet via mobile).