Comerç electrònic al Senegal

E-commerce

E-commerce market

There is no official data on e-commerce value and revenue in Senegal. However, it is known that the ICT sector contributes to 2% of the Senegalese GDP (APA News). According to a UNCTAD report, Senegal was one of the top 10 economies in B2C e-commerce in Africa in 2016. There are approximately 60 e-commerce websites in Senegal focused on electronic payment methods, logistics, and delivery services (ICTSD). Under the Government's Digital Senegal 2016-2025 plan, e-commerce is being strengthened by updating its legal framework, setting up conditions for mutual operations between electronic financial services, supporting the creation of e-commerce websites for local products, and offering the possibility of electronic payment. The plan also aims to promote the economic and social empowerment of women through e-commerce, with intended utilisation rates for the rural female population of 33% by 2025. Given that Senegal benefits from political stability and efficient institutions, it attracts more foreign investment that its neighbours. However, the growth of e-commerce is a long way from reaching the sector’s full potential. Current obstacles include difficult customs laws, few international electronic payment options and a particular lack of trust between consumers and sellers. Some of the main e-commerce websites in the country are the foreign ones which sell imported products, like Jumia.sn, CDiscount, and Kaymu.sn.