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E-commerce

E-commerce market

In 2017, Swiss B2C e-commerce turnover was estimated at US$ 12.5 billion, a 10% growth from the previous year. In Switzerland, 95% of the population aged between 16 and 65 regularly use the internet, and 90% of them shopped online at least once in 2017. According to a research by Ecommerce Wiki, e-commerce is expected to significantly increase over the next few years. The e-commerce market is also becoming more well rounded, and the dominance of a few big online stores is growing. Laptops and computers are by far the most popular devices used to buy products, with 41% of online shoppers using their computers monthly to make purchases. Even though computers and laptops are the most popular devices, smartphones and tablets are gaining popularity, especially among men (69% of internet users using smartphones and tablets to shop online were male). However, only 9% of Swiss online shoppers frequently use smartphones to make a purchase.

Social media

As of January 2018, 4.4 million people in Switzerland were active social media users. Of those users, 67% log into their social media profiles every day. Penetration rate was 51% in 2017, and it is expected to reach 55.2% by 2022. Social media is becoming increasingly popular with all age groups, but the largest share of users currently belongs to the age group between 20 and 29 years old (30%). As of July 2018, the leading social media platforms in Switzerland ranked by market share were Facebook (60.18%), Pinterest (20.85%), Twitter (8.06%), YouTube (4.63%), Instagram (2.62%) and Tumblr (1.84%).