Comerç electrònic a l'Uruguai

E-commerce

E-commerce market

There aren't any official figures on the e-commerce market value in Uruguay. However, it's estimated that the market represents 3.3% of Uruguay's total retail, and it grows 25% a year, exceeding the region's average (El País). According to the findings from Grupo Radar, more than eight out of ten users navigate the Internet to research brands and companies and it is estimated that almost 1.3 million Uruguayans made an online purchase in 2017. Given that only 45% of the population has a bank account and 40% of people have a credit card, cash on delivery is the popular payment method in Uruguay. 49% of orders are paid in cash, while 35% of payments are made by card, 9% bank transfers, and 5% e-wallets.The most popular items bought online are clothes, airline tickets, sporting goods, spare parts for vehicles and goods that are not easily found in-store or that are much cheaper online. Consumers in Uruguay tend to prefer picking up the products they bought over the internet, rather than having them delivered. Some of the most popular online stores are MercadoLibre, OLX and Woow.