Comerç electrònic a l'Uzbekistan

E-commerce

E-commerce market

E-commerce is still underdeveloped in Uzbekistan, and it is only now starting to become a priority. In May 2018, the Uzbek President signed a decree "On measures for the accelerated development of e-commerce", and approved the "Program for the Development of E-commerce in Uzbekistan for 2018-2021". As a result, the market is expected to grow significantly in the next few years. Nevertheless, given that e-commerce is still rather uncharted in Uzbekistan, there aren't any official numbers on the market value or revenue. The main barriers to development of e-commerce in the country are insufficient electronic banking services, conversion limitations and underdeveloped trade and customs regulations. The capital, Tashkent, is currently the only viable e-commerce market in the country, as it's home to 90% of Uzbek internet users. On the other hand, the increasing number of mobile internet access contributes to the potential for e-commerce growth, and moderate to strong growth is expected in mobile broadband use over the next five years. However, at the moment mobile e-commerce is not widespread in Uzbekistan and is still developing. According to Euromonitor International, the increasing use of Internet services and the competition among internet providers is driving down prices. Arbauz led online sales in 2016 with 11% value share, broad product variety, and strong promotional campaigns. Other popular e-commerce websites include OLX, AliExpress, and Amazon. The most popular products purchased online are health and beauty products, electronics, clothing and shoes. As for cross-border e-commerce, Chinese and Turkish products are the most popular ones among Uzbeks. Online payment is done through the use of bank cards linked to smartphones, although the majority of transactions are still done by cash.